Travel And Tour World
Thursday, August 8, 2024
Reading Time: 2 minutes
Last weekend, the acclaimed IHG Hotel in the Wild made its grand return to Wilderness, presented by Audi. Following its debut last year, this pop-up retreat became the ultimate destination for festival goers and celebrities, offering a blend of heartfelt hospitality expertly curated by IHG Hotels & Resorts.
Inspired by the quirky charm of British culture and the captivating elegance of an English country estate, IHG Hotel in the Wild was a place of whimsy and delight, where surprises awaited at every corner, and style was infused into every moment.
Connor Smith, Vice President of Masterbrand for IHG Hotels & Resorts, said: “Wilderness is a highlight of the UK summer social calendar, and we brought IHG’s exceptional hospitality to the festival for the second time. We believe in welcoming people to be themselves, to be cared for and to create unforgettable moments with us – which is exactly what IHG Hotel in the Wild is all about.”
Festival goers were treated to their favorite hotel experiences with a festival twist, drawing inspiration from IHG hotels worldwide. The setup included a stunning hotel lobby and concierge, a full-service cocktail bar with expert mixologists, a floral al-fresco bedroom complete with room-service telephones, and a picturesque outdoor bathroom featuring an oversized tub.
The IHG Hotel in the Wild Warm Up session party on Saturday featured captivating performances by freestyle beatboxer Kimmy Beatbox and spoken-word artist Sophia Thakur, creating an atmosphere of celebration. The event was graced by a star-studded lineup of guests, including Sophie Turner, Daisy Ridley, Bridgerton’s Jessica Madsen, Corinna Brown from Heartstopper, This Morning’s Josie Gibson, and musical legends Professor Green and All Saints’ Mel Blatt. Visitors from all backgrounds gathered to experience the enchanting space and enjoy genuine hospitality.
IHG Hotels & Resorts’ collaboration with Wilderness presented by Audi is part of a broader strategy to connect travelers and IHG One Rewards members with their favorite events in sports, entertainment, and more. Other notable partnerships include:
- Lollapalooza, where IHG is the Official Hotel Partner in the US and Germany
- US Open, as the Official Hotel Partner and Hotel Loyalty Program
- Governors Ball, New York’s Biggest Party presented by Live Nation
- Six Nations Rugby, as the Official Hotel Partner
- RB Leipzig, as the Official Partner of the leading German football club.
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